What Nokia wished it knew in 1996

Back in the ‘90s, engineers at Nokia presented a touchscreen, Internet-enabled prototype for a device that looked uncannily similar to what become the wildly successful iPhone. Nokia’s engineers made their case for why the product had consumer appeal, but the company’s decision-makers ultimately deemed the project too risky and scrapped it. That missed opportunity is likely one of the reasons why Nokia’s global market share has decreased from 38% in 2003 to 1% in 2017.

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