Supreme Court rejects Oatly’s marketing of oat milk as “milk”
Britain’s Supreme Court has ruled that Swedish plant-based producer Oatly cannot market its oat-based drink using the term “milk,” reinforcing strict UK labelling and trademark rules that reserve dairy terms for animal-derived products. The dispute centered on Oatly’s attempt to trademark the slogan “Post Milk Generation,” which the dairy industry — led by Dairy UK