Structure of Copywriting vs. Content Writing
Copywriting usually follows a clear structure designed to drive conversions. It often includes a headline, supporting text, and a call to action (CTA), all of which are written with the goal of getting the reader to act immediately. Content writing, on the other hand, follows a more flexible structure, depending on the type of content. Blog posts, articles, and guides typically have an introduction, body paragraphs, and a conclusion. The goal is to educate, inform, or entertain, with less immediate pressure for the reader to take action.