Instructions LP2.1 Assignment: SWOT Analysis This assignment will assess competency 2. Describe the relationship of effective goals and organizational plans. Directions: Formulating strategy begins with understanding the forces that impact the organization. For this, many organizations begin the planning process with a SWOT (strengths, weaknesses, opportunities, and threats) analysis. Select a well-known eating establishment (ideas: Starbucks, Olive Garden, McDonalds, Chipotle, etc) to conduct your SWOT analysis. In your analysis include: A statement of what you believe to be the companys current strategy. From the consumers perspective, a list of key strengths and key weaknesses. From your perspective, a list of potential opportunities and threats. A goal based on your SWOT findings to recommend where the company could be in two years in terms of growth, size, new offerings, or expanded customer base. What steps do you recommend to achieve this goal?
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