Complete guide to merchandising services for retail and FMCG
In the retail industry, visibility drives choice, and choice drives sales. Even in an era where digital and e-commerce have a high impact, more than 70% of purchase decisions still happen inside the store. That’s why merchandising persists as a critical competitive advantage for FMCG and retail brands. It ensures products are seen, understood, and preferred at the exact moment of decision-making.