The rapid pace of digital transformation, artificial intelligence, and experience-driven service delivery is reshaping how organizations manage IT services. As enterprises move toward product-centric and AI-enabled operations, professionals with expertise in the ITIL (Version 5) Product and Service Lifecycle are becoming increasingly valuable. In 2026, IT Service Management (ITSM) professionals who earn the ITIL Foundation (Version 5) Certification and advance toward the ITIL (Version 5) Certification will gain a strong competitive advantage in the evolving IT landscape.